I was where you are right now, just a few years ago. My website was fine, but it was outdated and it didn’t show what I was capable of anymore. I was building websites for clients that focused heavily on user experience and strategic design, meanwhile my website was disorganized and confusing.

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Once I launched my new website, I looked at the first website I had ever made for a client and I felt the same way about theirs that I had about my own. We had spent years just adding pages here and there when they were needed in a hurry and eventually it broke the whole user experience.

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With design trends changing every year, their website design had become outdated quickly too. So I emailed my client and told him to expect a redesign to review in a couple weeks. With his approval I moved forward with it and gave him the website glow-up he desperately needed. The best part was that he got a whole new website for no extra cost.

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When I take on a client, I don’t just build a website and hand it over. I continue to monitor and maintain their websites. Every month, I run all my clients’ websites through a checklist that covers security, updates, SEO, accessibility, etc. Yes, my clients pay me monthly for this service, but when they understand the value they are getting (better SEO ranking, no stress, no surprise invoices, etcetera), it’s a no-brainer.

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After a few years when it’s time for a website refresh, they aren’t looking for another designer and paying thousands of dollars for that glow-up. They just get it as part of their monthly plan with me.

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What a glow-up is not

It’s not swapping fonts, changing colors, or buying a prettier template. It’s strategic clarity. Sure, a new font or color palette might be part of the redesign. But the real value is in clear messaging, better calls to action, simplified navigation, and making sure you’re solving your users' problems when they get to your website.

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Signs you're ready for a redesign

If you avoid sending people to your website, if your business has pivoted, if you want to increase engagement, or maybe your site just looks DIY… it’s time to get your website updated and make sure it’s working as hard as it should.

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You’ll be amazed how a website redesign will increase not only your confidence in your business, but the professional perception around it, the client quality, and most importantly - your conversion rate.

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If you’re ready for a website that finally matches the level you’re operating at, I’m always available for a conversation!